Wells Fargo was launching a new app experience. It was our charge to build awareness of the updated experience, Pay with Wells Fargo, and encourage customers to opt-in through a creative social media marketing activation.

Our concept “For Whatever the Day Brings” follows two sisters, both leading busy lives, getting together for a day of much-needed R&R, and catching up.

Along the way, the sisters show how the updated PwWF app now provides convenient access to all their payment services, allowing them to seamlessly complete everyday transactions and move on with their day together.