Business Challenge:

Starbucks wants all of its stores to have a consistent and personalized customer experience.

Insight:

Starbucks gets a lot of orders wrong either because of a translation of coffee lingo or the difficulty of memorizing 80,000 permutations of orders.

Strategy:

Let’s help Starbucks pioneer technology that could solve these issues.

Idea:

Let’s ensure baristas always know their customers, their favorite orders, and how to quickly expedite those orders.

We used mixed reality glasses that enable us to identify customers using face detection. Once we know who they are, we can ask them if they want “the usual” and accept payment without ever physically swapping money. The glasses also show step-by-step instructions on how to make any drink within the barista’s kitchen.