A poison emergency can happen anytime and anywhere. The US Health Resources & Services Administration (HRSA)’s Poison Help initiative educates the public about the hidden poison risks in their lives and provides 24/7 support in the event of an exposure. In 2022, two of the most significant household poison risks were Acetaminophen and marijuana edibles.

Our approach used a dynamic mixed media look that put humanity at the center of each poison emergency. The blend of photography and hand-drawn illustration created a relatable situation without specificity of environment, making the message universal to our broad audience. Our message was actionable and informative, focusing on the proactive steps that can be taken to reduce the risk instead of ineffective scare tactics. Generating over a thousand organic views, this series of evergreen videos also serves as an easy-to-find and engaging resource on poison safety for health professionals around the country.