The Atlanta Hawks were trying to fill seats after a lockout-shortened season. We created a season-long campaign that challenged both players and fans to "Come to Play at the Highlight Factory." First, to move the needle on corporate ticket sales, we added this campaign pitting traditional client entertainment against the unexpected; a Hawks game.

Digital banners appeared online and outdoor across the Metro. And when the team made the playoffs, we fired up a new direction, referencing the team's record-setting consecutive playoff appearance string. The "Highlight Factory" became the "Playoff Factory."