A Steakhouse in Your Car

In an effort to drive awareness of our client Arby's new petite filet sandwiches, we wanted to allow people to have the experience of a steakhouse from inside their own car. Arby's Drive-Thru Steakhouse Kits were crafted and assembled to help do just that. Each kit came complete with a custom-designed linen napkin, branded flameless candle, reserved table card, branded toothpick, and an after-dinner mint. To seal the deal, we also included a letter/invitation as well as a $10 gift card. The boxes were sent to press and targeted influencers to surprise and delight them.