The Atlanta Hawks are trying to change perceptions. They picked my team to help change them.  Even on a lockout-shortened season, we created a voice that challenged both other players, and fans to 'Come to Play at the Highlight Factory.' And with ticket sales up, it seems like people are.​

To move the needle on corporate ticket sales, the Hawks decided they'd go straight to the source. With a tagline promising 'the Hawks mean business,' this campaign pitted traditional client entertainment against the unexpected; an Atlanta Hawks game. 

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